1. Introduction

At Maiz Transforma / Grupo Maiz (hereinafter referred to as “we,” “our,” or “Maiz”), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect on our website, how we use it, who we share it with, your rights, and how we protect it.

By using our website (for example, www.maiz.com), you accept the practices described in this policy.

2. Information We Collect

We may collect and process different types of personal data, including:

• Contact information: name, email, phone number, address.

• Company information (when applicable): company name, tax ID (RFC), position, industry.

• Technical and usage data: IP address, browser type, operating system, pages visited, date/time of access.

• Form data: comments, messages, requests, or attachments you send.

• Social media data: if you interact through social media (e.g., sharing content or using social login).

• Sensitive data: we generally do not collect sensitive data (such as health, religious beliefs, or sexual orientation), except when strictly necessary and with your explicit consent.

3. Legal Basis for Processing

Depending on the situation, we rely on one or more of the following legal bases:

• Your explicit consent (when you provide it).

• Performance of a contract or commercial relationship with you.

• Legal obligations (e.g., tax or regulatory compliance).

• Legitimate business interests (e.g., security, fraud prevention, or website improvement), provided these do not override your fundamental rights.

4. Purpose of Data Use

We use your data to:

• Respond to your requests, questions, or messages.

• Send you marketing information, newsletters, and promotions (only with your express consent).

• Manage relationships with clients, suppliers, or collaborators.

• Handle billing, contracts, and legal or administrative compliance.

• Improve the website, personalize your experience, and analyze traffic.

• Detect fraudulent activity and protect website security.

• Comply with legal and regulatory obligations.

5. Sharing Data with Third Parties

We may share your data with:

• Service providers that perform functions on our behalf (hosting, analytics, email, payment processing, etc.).

• Authorities, when required by law.

• Business partners, under specific agreements, when necessary to provide joint services or projects.

• Buyers or successors, in case of a merger, acquisition, or restructuring (with prior notice).

We ensure that all third parties maintain strict confidentiality and handle data appropriately.

6. International Data Transfers

If any of our providers or services are located outside Mexico, your data may be transferred internationally. In such cases, we implement appropriate safeguards (contractual clauses, recognized frameworks) to ensure an adequate level of protection.

7. Data Retention

We retain your data for as long as necessary to fulfill the purposes described, and in any case, for the legally required periods (e.g., for tax obligations). Once those purposes or time limits are met, data will be securely deleted or anonymized.

8. Security

We implement reasonable technical and organizational measures to protect personal data from loss, unauthorized access, alteration, or improper disclosure. Examples include encryption, access controls, secure protocols (HTTPS), monitoring, and audits.

9. Your Rights

Under applicable law (such as Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties), you have the right to:

• Access your personal data.

• Rectify inaccurate or incomplete data.

• Cancel or delete your data when applicable.

• Object to processing or revoke your consent.

• Limit the use or disclosure of your data.

• Request portability (when applicable).

• File a complaint with the relevant authority if you believe your rights have been violated.

To exercise your rights, you may contact us through the communication channels available on this website (email or contact form).

10. Use of Cookies and Similar Technologies

Our website may use cookies and similar technologies (local storage, pixels, etc.) to:

• Store user preferences.

• Recognize devices and sessions.

• Analyze site usage (e.g., via Google Analytics or similar tools).

• Improve browsing experience.

You may configure your browser to reject cookies or notify you when they are sent; however, some site functions may not operate correctly if you disable certain cookies.

11. Changes to This Policy

We may update this policy at any time. When we do, we will post the latest version on our website with the corresponding effective date. We encourage you to review it periodically.

12. Contact

If you have questions, comments, or wish to exercise your data protection rights, you can contact us at:

Maiz Transforma / Grupo Maiz
Address: Río Lys 351, Col. del Valle, San Pedro Garza García, N.L., Mexico
Phone: +52 (81) 8124 4200